In a world where food choices are endless, making your burger joint stand out is essential to attract and retain customers. Aside from big names like McDonalds, Carl Jr’s, KFC, and others, there are numerous mom and pop restaurants and cafes that make and serve excellent burgers. So safe to say that the market is quite saturated and you must have a strong USP to stand out.
The key lies in properly marketing your burger joint. Your USP is useless if no one knows about it so you must promote your burger joint using marketing techniques to get the word out. To that end, here are five effective ways to promote your burger joint, starting with a classic: flyers.
- Distribute Enticing Flyers
Flyers are a cost-effective way to get your burger joint noticed. Design eye-catching flyers that highlight your best menu items, promotions, and unique selling points. Use high resolution images of your best burgers, fries, and other items in your flyers to work up your customers’ appetite. Use PosterMyWall’s restaurant flyer templates to create these flyers and place them in strategic locations and online.
Include essential details like your address, operating hours, and social media handles. These flyers also make excellent opportunities to advertise limited-time discounts or deals.
The Rev Burger joint advertised its menu items using a flyer and a mouth-watering shot of one of its best burgers. This particular flyer was used to advertise its opening day, but a similar strategy can also work for other uses. The caption includes a call to action inviting customers to visit the location and try out its delicious burgers.
- Utilize Social Media Marketing
Social media is a powerful tool for promoting any food business, and a burger joint is no exception. Platforms like Instagram and Facebook are ideal for sharing mouthwatering photos, videos, and stories that showcase your food and bring your brand to life. TikTok also is a good choice for uploading short form videos. Many burger joints use these platforms to upload artistic photos and videos of their mouthwatering burgers, fries, and other food items.
Encourage your customers to share their own experiences by tagging your restaurant and using a custom hashtag.
- Host Periodic Events
Hosting events at your joint is a great way to make it a local hotspot and attract customers beyond the usual meal rush. Consider events like “Trivia Night,” “Burger Bingo,” or “Karaoke Friday” that encourage people to stay longer, order more, and have a memorable experience. People will come to attend these events and when they get hungry, they can just order burgers right away.
Promote these events like you do your joint overall: via social media, flyers, posters, etc. Create special marketing collateral for these events and spread them around as much as you can. You could also host burger challenges, where customers compete to finish a big burger within a certain timeframe to win a prize. Events like these help foster a fun atmosphere and give customers a reason to come back regularly.
- Collaborate with Local Influencers and Food Bloggers
Influencer marketing can be highly effective for food businesses, especially if you collaborate with bloggers and other food industry personalities with strong following. Invite them to your burger joint for a meal in the house, and ask them to share their experience with their audience. Encourage them to add as much visual proof like pictures and videos as they can along with an honest review on their social media accounts, blogs, and websites.
Look for influencers who align with your brand values and target audience. People who are meat lovers, burger enthusiasts, or fast food fans, are ideal. It makes the review more authentic and makes them an authority on the subject matter.
- Offer Loyalty Programs and Promotions
Loyalty programs are a time-tested method of encouraging repeat visits and building customer loyalty. Offer a punch card where customers get a free burger or side after a certain number of purchases. For example, a free shake after 10 visits is a reasonable offer or you may allow them to upsize their meal for the price of a smaller meal.
In addition, consider offering time-limited promotions like “Two-for-One Tuesdays” or “Family Combo Weekends.” You can even create a “Burger of the Month” to add variety to your menu and keep customers returning to try new flavors.
Conclusion
Food, especially burgers, are popular among customers of all ages. After a long day, there’s nothing quite like sinking your teeth in a delicious burger with some fries and drink on the side. As such, burger joints that make good food are always in demand but they can only do business if they effectively promote their offering.
The strategies listed above will allow you to do just that in an effective way. They are a blend of traditional and modern promotional techniques and, when done consistently, will deliver results. Incorporate them into your overall marketing plan and you will see the difference in time.
